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Figurat më të rëndësishme të turizmit, udhëtimeve dhe industrisë së mikpritjes u mblodhën në Muzeun Mbretëror të Arteve të Bukura të Belgjikës në Bruksel, ku u zhvillua ceremonia prestigjioze e World Tourism Awards 2025 – një nga vlerësimet më të larta ndërkombëtare për arritjet në turizmin global.

Eventi u organizua menjëherë pas Takimit Vjetor të Global Tourism Forum 2025, në një atmosferë festivale dhe plot shkëlqim. Ceremonia nderoi destinacionet më të suksesshme, organizatat më novatore, figurat lidere dhe projektet që po transformojnë të ardhmen e udhëtimit në mbarë botën. Këtë vit, fokusi kryesor ishte mbi qëndrueshmërinë, teknologjinë, investimet dhe inovacionin kulturor.

Destinacionet më të spikatura

Çmimet për destinacionet më të mira botërore nxorën në pah eksperiencat turistike më frymëzuese:

• Destinacioni më i mirë global – Franca
• Destinacioni më premtues – Benjamin Vallée për Parc Omega
• Destinacioni më i qëndrueshëm – Mozambiku
• Trashëgimia më e pasur kulturore – Egjipti
• Destinacion natyror i vitit – Benjamin Vallée për Parc Omega
• Plazhi më i mirë – Maldivet
• Destinacion malor i vitit – Courchevel, Francë
• Turizëm kulturor – Uzbekistani
• Parku Kombëtar më i mirë – Virunga National Park, Kongo
• Gastronomia më e mirë – Azerbajxhani
• MICE Destination (evente & biznese) – Malajzia
• Turizmi sportiv – Katari
• Turizëm për shopping – Parisi
• Wellness Retreat – SHA Wellness Clinic
• Turizëm shëndetësor – Koreja e Jugut
• Argëtim dhe atraksione – Abu Dhabi
• Destinacioni më i sigurt – Islanda
• Investimi më i mirë turistik – Angola
• Destinacion shëndetësor i sigurt – Singapori

Mikpritja & Akomodimi

• Hoteli më luksoz – Waldorf Astoria Maldives Ithaafushi
• Boutique Hotel më i mirë – Il San Pietro di Positano, Itali
• Eco-hotel më i mirë – Arctic TreeHouse Hotel, Finlandë
• Resort më i mirë – Club Nena
• Hotel biznesi – Aman Tokyo
• Hotel aeroporti – Hilton London Heathrow Airport
• Hotel qyteti – Rosewood London
• Hotel familjar – Tiffany Hotels, Kuba
• All-Inclusive më i mirë – Rixos Premium Saadiyat Island, Abu Dhabi
• Dizajni më i mirë hotelier – The Chedi Andermatt, Zvicër

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✈️ Aviacioni & Aeroportet

• Linja ajrore më e mirë ndërkombëtare – Turkish Airlines
• Low-cost më i mirë – Ryanair
• Përvoja më e mirë në bord – Qatar Airways
• Linja ajrore për biznes – Emirates
• Më e qëndrueshmja – Air France – KLM Group
• Aeroporti më i mirë – Dubai International Airport
• Lounge më e mirë – Lufthansa First Class Terminal
• VIP Terminal – JETEX Dubai
• Aeroporti më i gjelbër – Athens Airport
• Duty-Free më i mirë – Hamad International Airport / Qatar Duty Free

Borde Turizmi & Ministri

• Bordi Kombëtar më i mirë – ENIT (Itali)
• Zyra urbane e turizmit – Visit Abu Dhabi
• Fushata më novatore – Tourism Authority of Thailand (Half-Half Thai Travel)
• Branding më i suksesshëm – Incredible India
• Teknologji në promovim – Welcome to Arabia (Saudi Tourism Authority)

Shërbime Turistike & Operatorë

• Operator më i mirë turistik – TUI
• Agjencia online – Booking.com
• Aplikacion udhëtimi – Guide of Dubai
• Linjë kroçerash – Royal Caribbean Group
• Kroçera lumore – Uniworld Boutique River Cruises
• Safari – &Beyond
• Udhëtime luksoze – Black Tomato
• Turizëm aventuror – Intrepid Travel
• Agjenci wellness – FIT Reisen

Teknologji & Inovacion

• Startup më i mirë – Cityfans
• Përdorimi më i mirë i AI – TAT-AI (Thailand)
• Eksperiencë dixhitale – Pilgrimaps
• Platformë virtuale udhëtimesh – Google
• Rrjet biznesi – LinkedIn
• Platformë promovimi turistik – Instagram

Evente & MICE

• Festivali ndërkombëtar më i mirë – Cannes Film Festival
• Ngjarje kulturore – Karnavali i Rio de Janeiros
• Event sportiv – UEFA Champions League 2025
• Qendër kongresesh – Dubai World Trade Center

Ushqim & Gastronomi

• Festival më i mirë kulinar – Melbourne Food & Wine Festival
• Restoranti më i mirë hotelier – Il Borro Tuscan Bistro Dubai

Qëndrueshmëri & Përgjegjësi

• Projekt turistik i gjelbër – Green Rock LLC
• Hoteleri eco-friendly – Marriott International
• Operator i përgjegjshëm – Intrepid Travel
• Program karbon-neutral – Palau: Carbon Neutral Destination Program

Lidership & Personalitete

• Personi i vitit në turizëm – H.E. Shaikha Al Nowais
• Udhëheqëse femër në turizëm – Hala Matar Choufany
• Sipërmarrësi më i mirë – Cotur
• Inovator turizmi – GetYourGuide

Luks & Lifestyle

• Charter privat avionësh – NetJets
• Charter jahtesh – Fraser Yachts
• Tren luksoz – La Dolce Vita Orient Express (Accor)

Media & Platforma Dixhitale

• Video-kampanjë më e mirë – Feel the Rhythm of Korea
• Strategji më e mirë sociale – Visit Dubai

Transport & Mobilitet

• Kompani makinash me qira – National Car Rental
• Shërbim ride-hailing – Uber
• Port kroçerash më i mirë – Willemstad, Curaçao

Shëndet, Siguri & Përfshirje

• Turizëm i aksesueshëm – Visit Flanders
• Fond investimi mikpritjeje – Kasada Capital
• Program diversiteti & inkluzioni – NEOM Saudi Arabia
• Menaxhimi i krizave – Santorini, Greqi (rimëkëmbja pas tërmeteve)

Arsim & Zhvillim

• Program edukimi – The AIM Foundation (Tourism Camp Armenia)
• Shkolla mikpritjeje – EHL Hospitality Business School
• Praktika më e mirë – Marriott Internship Program
• Trajnim profesional – GSTC Sustainable Tourism Training Program

Infrastrukturë & Investime

• Projekt më i mirë infrastrukture – The Red Sea Project
• Zhvillim hotelier – Galataport Istanbul
• Partneritet publik-privat – Portugal Tourism Board & Pestana Hotel Group
• Zhvillues destinacionesh – Aldar Properties

Vlerësime Speciale

• Turizëm komunitar – Nanitravels
• Planifikues dasmash – Palmary Events
• Turizëm rigjenerues – Aupaba Institute
• Nismë sociale – Fondation Les Deux Rivières (Gabon)
• Çmimi për Jetë – Dr. Taleb Rifai

Një vizion i ri për industrinë globale të udhëtimeve

Në fjalën e mbylljes, Presidenti i World Tourism Forum Institute, z. Bulut Bağcı, u shpreh:

“Çmimet e Turizmit Botëror nderojnë vizionarët që po rishkruajnë të ardhmen e udhëtimit përmes inovacionit, qëndrueshmërisë dhe gjithëpërfshirjes. Fituesit e këtij viti mishërojnë transformimin që i duhet industrisë në një epokë të re të rritjes së përgjegjshme.”

Ceremonia e vitit 2025 konfirmoi edhe një herë rolin e Brukselit si kryeqyteti diplomatik i turizmit global, ku bashkohen zërat më me ndikim për të hartuar të ardhmen e udhëtimeve.

World Tourism Awards 2025: Honoring Global Excellence in Travel and Hospitality

The world’s leading figures in tourism, travel, and hospitality gathered at the Royal Museum of Fine Arts of Belgium in Brussels for the World Tourism Awards 2025 — the most prestigious celebration of excellence across the global tourism landscape.

Held immediately after the Global Tourism Forum Annual Meeting 2025, the glittering ceremony recognized outstanding destinations, organizations, innovators, and individuals shaping the future of travel worldwide. This year’s edition showcased remarkable achievements in sustainability, technology, investment, and cultural innovation.

 Destination Excellence

The awards for outstanding destinations highlighted the world’s most inspiring travel experiences:

• Best Global Destination: France
• Best Emerging Destination: Benjamin Vallée for Parc Omega
• Best Sustainable Destination: Mozambique
• Best Heritage Destination: Egypt
• Best Nature-Based Destination: Benjamin Vallée for Parc Omega
• Best Beach Destination: Maldives
• Best Mountain Destination: Courchevel, France
• Best Cultural Tourism Destination: Uzbekistan
• Best National Park: Virunga National Park – DRC
• Best Culinary Destination: Azerbaijan
• Best MICE Destination: Malaysia
• Best Sports Destination: Qatar
• Best Shopping Travel Destination: Paris, France
• Wellness Retreat Destination: SHA Wellness Clinic
• Best Health Tourism Destination: South Korea
• Best Entertainment Destination: Abu Dhabi
• Most Secure Destination: Iceland
• Best Tourism Investment Destination: Angola
• Best Health-Safe Destination: Singapore

 Hospitality & Accommodation

• Best Luxury Hotel: Waldorf Astoria Maldives Ithaafushi
• Best Boutique Hotel: Il San Pietro di Positano – Italy
• Best Eco-Hotel: Arctic TreeHouse Hotel – Finland
• Best Resort Hotel: Club Nena, Antalya – Turkiye
• Best Business Hotel: Aman Tokyo
• Best Airport Hotel: Hilton London Heathrow Airport
• Best City Hotel: Rosewood London
• Best Family-Friendly Hotel: Tiffany Hotels Cuba
• Best All-Inclusive Hotel: Rixos Premium Saadiyat Island – Abu Dhabi
• Best Hotel Design: The Chedi Andermatt – Switzerland

 Airlines & Aviation

• Best International Airline: Turkish Airlines
• Best Low-Cost Airline: Ryanair
• Best Inflight Experience: Qatar Airways
• Best Airline for Business Travelers: Emirates
• Most Sustainable Airline: Air France – KLM Group
• Best Airport: Dubai International Airport
• Best Airport Lounge: Lufthansa First Class Terminal
• Best VIP Terminal: JETEX Dubai
• Best Airport for Sustainability: Athens Airport
• Best Airport Duty Free: Hamad International Airport / Qatar Duty Free (QDF)

 Tourism Boards & Ministries

• Best National Tourism Board: ENIT – Italy
• Best City Tourism Office: Visit Abu Dhabi
• Most Innovative Tourism Campaign: Tourism Authority of Thailand – Half-Half Thai Travel
• Best Tourism Branding: Incredible India
• Best Use of Technology in Tourism Promotion: Welcome to Arabia – Saudi Tourism Authority

 Travel Services & Operators

• Best Tour Operator: TUI
• Best Online Travel Agency: Booking.com
• Best Travel App: Guide of Dubai
• Best Cruise Line: Royal Caribbean Group
• Best River Cruise Operator: Uniworld Boutique River Cruises
• Best Safari Tour Operator: &Beyond
• Best Luxury Travel Company: Black Tomato
• Best Adventure Tour Provider: Intrepid Travel
• Best Wellness Travel Agency: FIT Reisen

Technology & Innovation

• Best Travel Tech Startup: Cityfans
• Best Use of AI in Travel: Tourism Authority of Thailand – TAT-AI
• Best Digital Tourism Experience: Pilgrimaps
• Best Virtual Travel Platform: Google
• Best Business Networking Platform: LinkedIn
• Best Platform for Tourism Promotion: Instagram

Events & MICE

• Best International Festival: Cannes Film Festival
• Best Cultural Event: Carnival in Rio de Janeiro
• Best Sports Tourism Event: UEFA Champions League 2025
• Best Convention Center: Dubai World Trade Center

 Food & Gastronomy

• Best Food Festival: Melbourne Food & Wine Festival
• Best Hotel Restaurant: Il Borro Tuscan Bistro Dubai

 Sustainability & Responsibility

• Best Sustainable Tourism Project: Green Rock LLC
• Best Eco-Friendly Hotel Chain: Marriott International
• Most Responsible Tour Operator: Intrepid Travel
• Best Carbon-Neutral Travel Project: Palau: Carbon Neutral Destination Program

 Individuals & Leadership

• Tourism Person of the Year: H.E. Shaikha Al Nowais
• Best Woman in Tourism Leadership: Hala Matar Choufany
• Best Tourism Entrepreneur: Cotur
• Tourism Innovator Award: GetYourGuide

 Luxury & Lifestyle

• Best Private Jet Charter Company: NetJets
• Best Yacht Charter Company: Fraser Yachts
• Best Luxury Train Journey: La Dolce Vita Orient Express – Accor

 Digital & Media

• Best Tourism Video Campaign: Feel the Rhythm of Korea – Korea Tourism Organization
• Best Social Media Strategy: Visit Dubai

Transport & Mobility

• Best Car Rental Company: National Car Rental
• Best Ride-Hailing Service: Uber
• Best Cruise Port: Willemstad, Curaçao – Netherlands

 Health, Safety & Inclusion

• Best Accessible Tourism Project: Visit Flanders
• Best Hospitality Investment Fund: Kasada Capital
• Best Diversity & Inclusion Program: NEOM Saudi Arabia
• Best Crisis Response in Tourism: Santorini, Greece – Recovery After Earthquakes

 Education & Development

• Best Tourism Education Program: The AIM Foundation – Tourism Camp Armenia
• Best Hospitality School: EHL Hospitality Business School
• Best Internship Program in Tourism: Marriott Internship Program
• Best Training Initiative: GSTC Sustainable Tourism Training Program

 Real Estate & Investment

• Best Tourism Infrastructure Project: The Red Sea Project
• Best Hospitality Development Project: Galataport Istanbul
• Best Public-Private Partnership: Portugal Tourism Board & Pestana Hotel Group
• Best Tourism Destination Developer: Aldar Properties

Special Recognitions

• Best Community-Based Tourism Initiative: Nanitravels
• Best Destination Wedding Planner: Palmary Events
• Best Regenerative Tourism Project: Aupaba Institute
• Best Social Impact Tourism Initiative: Fondation Les Deux Rivières (Gabon)
• Lifetime Achievement in Tourism: Dr. Taleb Rifai

 Celebrating Global Tourism Leadership

In his closing remarks, Mr. Bulut Bağcı, President of the World Tourism Forum Institute, congratulated all winners:

“The World Tourism Awards honor visionaries and pioneers who are redefining global travel through innovation, sustainability, and inclusivity. This year’s winners embody the spirit of transformation that the tourism industry needs in a new era of responsible growth.”

The 2025 ceremony reaffirmed Brussels’ position as a global capital of tourism diplomacy — where the industry’s most influential voices unite to shape the future of travel.