From January 28 to 30, 2026, Travel Magazine Balkans participated in JTTX – International Tourism Fair in Jeddah, Saudi Arabia, one of the region’s leading tourism events. The participation took place alongside IETT – Institute of Education, Heritage and Tourism and partner institutions, supporting the promotion of Albanian tourism on an international level.

The fair welcomed thousands of visitors and exhibitors, creating a strong platform for professional networking, media engagement, and the development of new collaborations with tourism stakeholders from Saudi Arabia and beyond.
Travel Magazine Balkans was also represented with its own official stand, organized and presented under the dignified leadership of IETT. The stand served as an important meeting point for showcasing Albania’s tourism destinations, cultural heritage, and growing potential, highlighting the key role of media in strengthening the country’s international tourism image.

Participation in JTTX 2026 reflects Travel Magazine Balkans’ ongoing commitment to initiatives that enhance Albania’s visibility and position it as an attractive and emerging destination in the global tourism market.



